1. Brand & creative strategy
Finding the connection between what a brand stands for and what people care about.
- Audience & cultural research01
- Brand positioning02
- Creative concepts & briefs03
- Content direction04
NEW YORK CITYPORTFOLIO / 2026
Krys Guo
// Integrated MarketerCreative Strategist
Strategy with creative instinct.
I am Krys, a New York-based integrated marketer with a fashion design background and a habit of turning messy ideas into clear, culturally relevant work.
My work moves between creator campaigns, brand experiences, content, consumer insight, and new digital products. I care about both sides of the process: why an idea should exist, and how it actually gets made.
View my work ↘// 02 / Services
2. Integrated campaigns
Bringing the product story, creators, channels, and delivery plan into one conversation.
- Creator sourcing & partnerships01
- Campaign briefing & coordination02
- Social content planning03
- Performance tracking & reporting04
3. Brand experiences
Taking an idea off the page and into a space people can actually experience.
- Activation concepts & proposals01
- Spatial & guest experience planning02
- Venue & vendor coordination03
- Production handoff & execution support04
4. Research & digital systems
Turning research into focused product decisions and useful ways of working.
- User interviews & insight synthesis01
- Product scope & roadmap planning02
- Content research workflows03
- AI-assisted website building04
// 03 / Selected work
POP MARTUS creator campaigns
For POP MART’s US campaigns, I paired creators with the right IP and shaped playful content from brief through publishing.
- Creator selection & content direction
- Campaign coordination
- Post tracking & reporting
INDEPENDENT CREATORPersonal brand & content creation
I turn cultural moments into videos that help young women build confidence, find direction, and express themselves—shaped by my own aesthetic and attitude.
- Audience insight & positioning
- Trend-led concepts & creative direction
- Concept, perform & edit
- Engagement & conversion strategy
LUCID DREAMINGFashion designer & creative director
I designed an eight-look collection and directed its dream world across runway and editorial, shaping casting, lighting, and final images.
- Concept & collection design
- Garment development & construction
- Runway casting & presentation
- Editorial creative direction
Explore by discipline.
// 05 / Blog
Blog.
On mindset, identity, and the patterns behind how we work, choose, and become.
2 min read
When self-improvement becomes self-rejection.
On the thin line between genuine growth and the constant feeling that who you are is still not enough.
Read essay
2 min read
Why outgrowing an identity can feel like losing yourself.
A reflection on the roles we perform, the expectations we inherit, and the strange grief inside reinvention.
Read essay