Marketing
Creator campaigns, brand activations, earned media, consumer insight, and strategy.
Professional, independent, and coursework projects in one view. Each card is labeled by work type.
POP MART Creator Campaigns
Creator sourcing, briefing, campaign coordination, live-post tracking, and performance reporting.
EKOUAER: Back to Bliss
Event planning team member: theme development, venue sourcing, guest outreach, and preparation for personalized experiences and gifting.
KYUX — Independent Fashion Brand Strategy
A business and brand plan developed from my own fashion collection, connecting market research, positioning, product architecture, and go-to-market.
Richemont: Web3 & AI Loyalty Strategy
A team proposal connecting luxury identity, product passports, resale, token utility, and AI clienteling across Richemont Maisons.
Zara: Unified Martech Operating System
A team transformation plan linking customer identity, real-time data, personalization, and global campaign orchestration.
St. Francis: The Golden Break
A slow-luxury vineyard activation spanning experience design, creators, PR, booking flow, budget, and ROI modelling.