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Zara: Unified Martech Operating System

Connecting real-time consumer signals to faster fashion decisions.

A team martech transformation proposal for Zara. The work connected the brand's operational speed with a more unified customer data, personalization, measurement, and orchestration layer across app, web, store, and service touchpoints.

TEAM: Seshar, Kristin Guo, Janet Tran, Junfan Li36-page team deck

01 / Business tensionFast operations, fragmented customer signals

02 / Strategic ideaOne real-time view across every touchpoint

03 / Modelled case€1.19B three-year revenue uplift scenario

// SELECTED PAGES

A few pages from the thinking.

Selected highlights from the full team deck. Open any page to continue reading the presentation.

Zara: Unified Martech Operating System, deck page 3

01 / PAGE 3

The consumer-data gap

The starting point: speed without one connected customer view.

Zara: Unified Martech Operating System, deck page 12

02 / PAGE 12

Measurement & attribution

Connecting fashion engagement to commercial signals.

Zara: Unified Martech Operating System, deck page 29

03 / PAGE 29

Activation roadmap

The proposed operating model from foundation to activation.

// FULL PRESENTATION

Turn through the full deck.

Click the edges or use the controls to move through every page in a smooth, in-page reader.

Zara: Unified Martech Operating System, presentation page 1 of 36

Page 01 / 36