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Richemont: Web3 & AI Loyalty Strategy

Building a luxury ownership system beyond the transaction.

A team strategy proposal for Richemont that reframed luxury ownership as a connected, long-term relationship across its Maisons. We developed a Web3 and AI-enabled loyalty model spanning identity, product provenance, resale, and clienteling.

TEAM: Serena Yuan, Kristin Guo, Junfan Li, Bob Cao36-page team deck

01 / Business tensionOwnership without a unified relationship

02 / Strategic ideaFrom product purchase to perpetual digital asset

03 / SystemDigital ID / Product Passport / Token / AI

// SELECTED PAGES

A few pages from the thinking.

Selected highlights from the full team deck. Open any page to continue reading the presentation.

01 / PAGE 2

The strategic opportunity

A luxury relationship that continues after purchase.

02 / PAGE 12

Token mechanics & governance

How utility, repair, resale, and access were connected.

03 / PAGE 24

AI clienteling layer

A connected data model for more relevant next steps.

// FULL PRESENTATION

Turn through the full deck.

Click the edges or use the controls to move through every page in a smooth, in-page reader.

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