Krys
← Back to Marketing Work07 / NYU / ADOBE CHALLENGE / GROUP PROJECT

St. Francis: The Golden Break

A slow-luxury vineyard experience designed to be made, kept, and remembered.

A group campaign concept for St. Francis Winery, developed for the NYU Adobe Digital Innovation & Design Challenge. The work reframed a winery visit as a restorative ritual - combining a signature Kintsugi workshop, vineyard movement, creator storytelling, PR, and a full launch plan.

TEAM: Alice Li, Jeremiah Kim, Jiangyuan Tan, Kristin Guo40-page challenge deck
01 / Brand tensionA crowded experience-first Sonoma market
02 / Campaign ideaSlow luxury through repair, land, and ritual
03 / Modelled return62.6% projected activation ROI
// SELECTED PAGES

A few pages from the thinking.

Selected highlights from the full team deck. Open any page to continue reading the presentation.

// FULL PRESENTATION

Turn through the full deck.

Click the edges or use the controls to move through every page in a smooth, in-page reader.

St. Francis: The Golden Break, presentation page 1 of 40
Page 01 / 40